IN PRINT AND ONLINE

Signage, Display, Print & Online

The Strand Bookstore

The greatness of the privilege is mine to be designing graphics for New York City’s preeminent independent bookstore; a truly seasoned brand with a historical legacy of its own making. For this iconic and cosmopolitan hub and center of literary life, I’ve designed several campaigns and numerous online assets.

Musical Theater Promotion

Victor Herbert Renaissance Project

I met the founder of the Victor Herbert Renaissance Project LIVE! and discovered a rich reservoir of American musical history by the name of Victor Herbert to whom the production company is uniquely and completely devoted. I created the assets and am marketing their inaugural season.

2013–2014: I directed, filmed, and edited a series of 12 videos for the CW’s social media content feed. Eric Daman, costume designer, gives “The Carrie Dairies” fans fun, behind-the-scenes fashion facts and id’s key pieces from the show’s wardrobe closet for each week’s episode in season 2.

Website, social media, print
Pop-Up Designer Shoe Sale, NYC

I designed the branding, marketing, print advertising, website and social media to promote this unique factory-direct pop-up sale for a footwear designer in Manhattan’s garment district. I also designed the the street flyer and a floor plan for the retail merchandise display.

Tram wrap and video
L.Raphael Beauty Train, Geneva

I designed a 40 second marketing video for viewing on video screens inside the interior of a tram that was wrapped in the design I created to market the beauty brand L.Raphael in an out-of-home marketing and branding campaign that ran through Geneva, Switzerland.

Advertising design
Avon Beauty Product Promotion

Designs and mockups for sales and promotional materials for Avon’s meet mark.com sales representatives to be able to promote trends to love, sell new and market-proven products at unbeatable prices. The highlight was an adjustable compact with moving parts, and replaceable colors for makeup mastery.

E-commerce fashion micro-site
Intermixonline.com

Style It Spring: How To Wear The Season’s New Trends! Welcome to a new season, new trends and stylish new ways to work your wardrobe. With a little help from our fabulous series of emails, you’re going to be the most fabulous best dressed person ever!

Luxury publication design
Star Diamond Collection Directory

The America Academy of Hospitality Sciences (AAHS) is an establishment of reviewers specializing in the reviewing of hotels, resorts, spas, airlines, cruise lines, automobiles, products, restaurants and chefs. It is most notably known for its reviews on the hotels, resorts, and travel industries.

Luxury publication design
Star Diamond World Magazine

2010: A lavish world awaits within the pages of Star Diamond World Magazine, the periodical highlighting premiere travel and related services among the luxury hospitality industry’s most esteemed and highly honored providers of luxury travel, accommodations, and cuisine from around the globe.

Retail window display
Matthew Williamson Tune-In Pop-Up

As a pop-up season premiere promotion for ‘Gossip Girl,’ a themed display was designed and installed in the window of Matthew Williamson’s New York City boutique; featuring the designer’s dress Blair Waldorf wears in a dream sequence on the hit tv show with a fashion cult following.

Look book for a fashion designer
Tina Tandon Spring 2010

I designed a 20 page lookbook for Tina Tandon’s Poshpari brand collection marketing the fashion designer’s Spring 2010 product line of dresses, blouses, tunics, tops, pants, shorts, and skirts from a set of photos provided by the clothing designer’s photographer and I had to “make it work.”

Retail window display
Henri Bendels Gossip Girl Windows

Window display designed with Eric Daman in a collaboration with Henri Bendel in celebration of the success of the Gossip Girl. The window featured New York City skyline in the backdrop and the costume designer dressed the mannequins according to the show’s principle characters.

Website, social media, print
Costume Designer Eric Daman

I designed EricDamanStyle.com showcasing the Emmy award winning costume designers work in costume design, fashion and style, and in the media; I manage his social media, and designed “You Know You Want It: Style-Inspiration-Confidence,” Daman’s style guide.

Advertising and marketing design
The Public Theater

1994-1997: The Public is dedicated to embracing the complexities of contemporary society and nurturing both artists and audiences, as it continues Joseph Papp’s legacy of creating a place of inclusion and a forum for ideas. Comprising five theater venues, Joe’s Pub, and Shakespeare in Central Park.

Advertising and marketing design
Walker Art Center

The Walker Art Center is a contemporary art center in Minneapolis, Minnesota, United States. The Walker is considered one of the nation’s “big five” museums. The Visual Arts program is a mix of contemporary, historical, group, monographic, thematic, and media-specific shows.

Social Media Sponsorship

Fashion Film Festival

The Women & Fashion FilmFest needed a social media #refresh in June 2014. Small Victory Press infused their timeline with pro-bono messaging, buzz building and live coverage— resulting in a 300% increase for the festival’s social media in only three weeks.

Fly Productions Creative

Internet visibility depends on the use of multiple social media platforms combined such as a blend of Squarespace, Twitter, Instagram, Facebook, Pinterest, and YouTube together. Small victory Press manages branding content consistently across a network of apps and creates a chain of social media.

Social Media Director

Eric Daman Style

Emmy-awarded costume designer Eric Daman is also a fashion designer, brand ambassador, and celebrity stylist. Small Victory Press created a full package of social media platforms for his brand: a website and blog, with Twitter, Facebook, Pinterest, YouTube and Weibo channels.

Accessories presentation
Don’t Apologize. Accessorize!

I collaborated with jewelry designer Eric Daman on this presentation for an accessories collection proposal with a unique fashion-forward point of view for a television shopping network. I provided art direction, trend research, image research, design, and copywriting.

Research presentation
Fashion Retail Trend Report

I collaborated on this report with a fashion expert commissioned by a major fashion retailer seeking trend research and style analysis of contemporary mass-market menswear and womenswear. I provided art direction, trend research, image research, design, and copywriting.

Costume design presentation
Inspiration for “The Carrie Diaries”

I illustrated, designed, and wrote this cover as an homage to Interview Magazine’s covers from the 80’s. It was created as a cover image for “The Carrie Diaries” costume designer Eric Daman’s inspiration for designing looks for characters in the CW Network’s “Sex And The City” prequel.

Early ’80s trends in fashion
Presentation for “The Carrie Diaries”

2012–2013: I designed this set of boards, provided trend research, image research, image and text editing for this presentation, which was created to provide an accurate historical context for “The Carrie Diaries” costume designer’s creative inspiration for the series.

Fashion Book Art Direction
Eric Daman’s You Know You Want It

Are you an international woman of mystery or the girl next door? Sometimes all it takes to transform your style is a pair of ballet flats and a raffia tote, and suddenly, the downtown hipster becomes a mademoiselle from Marseilles. The key to style is confidence. And the secret to being confident is being prepared. Eric Daman believes style should fluid—and fun.

BRIANLEEBOYCE.COM